Emma Watson is the new face of Burberry

Emma Watson is the new face of Burberry: With dark, smoky eye-make up and windswept hair, Emma Watson looks a far cry from the young Harry Potter heroine Hermione Granger in her latest incarnation as the “face” of British fashion label Burberry. The 19 year-old actress confirms a sophisticated and grown-up look in the images, as she models signature items – such as the classic trench coat and accessories, adorned by the iconic Burberry check, from the heritage brand’s forthcoming autumn/winter 2009/10 collection. Watson, who is carving out a figure as a leading style icon – caught the eye of Burberry’s creative director, the Yorkshireman Christopher Bailey, who said: “Having known and admired the lovely Emma Watson for some time, she was the obvious choice for this campaign. Emma has a classic beauty, a great character and a modern edge. Her charm and intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”  The advertising campaign, which was shot by celebrated fashion photographer Mario Testino and directed by Bailey, was set in Westminster, central London, home to Burberry’s new global headquarters at Horseferry House, SW1.