Imagine this: a website where you can create your very own dress from scratch and have it delivered to you in less than ten days. It’s got to be every fashionista’s dream!

Saturday, May 9, 2009

new trendzzzz

Fashion in India offers several opportunities for Indian fashion designers. Indian fashion industry is growing everyday. Indian Dress Designers combine Western trends with Indian touch, creating garments which are truly outstanding.

The Indian Fashion industry is a 180 crore industry and is growing at a pace of almost 1000 crore a year. An industry that has no stopping to its gurgling potential. All because of the talented Indian designers that have taken the Indian ramp to the international walk.

Ritu Beri was the first Indian designer to go global with her designs. She showcased her collections in Italy to receive an overwhelming response making her come back again and again. Choice of colors, cuts and patterns suiting the international palate along with a hint of traditional style, helped her achieve the unimaginable.

Fashion in India has grown in leaps and bounds. Not only at the designer or bollywood level but also at ground level zero. Indian men and women are no more the one shirt and pant to work anymore. They love to have a range of colors, styles and cuts that flatter their body shapes and sizes. Accessories too have not been left far behind. Belts, shoes, bangles, earrings and bags are now to go in sync with what one is wearing. Shoe apparel sale are at an all time high anytime in the year. All thanks to the growing importance on fashion. 

So be it a basic office scenario where an executive sports trendy formal attire to the senior that buys stuff only off the branded shelf. Fashion is everywhere. Also designers like Remanika, Anita Dongre, GAP, GAS customise designer outfitsfor patrons making Designer Wear available to the middle class and upper middle class. 

Then again there is top Indian designers Manish Malhotra, Neeta Lulla, Manish Arora and Rocky S to name a few who design for Bollywood damsels and heroes. As the song or the movie goes a hit so does the design and fashion, that trickles down to the common market.

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